MICRO BLOG: A GROWING INFLUENCE

Up to now, the number of the micro blog users in China is estimated over 100 million, according to Analysis International, a leading Chinese research firm. Obviously, the micro blog is a growing phenomenon and it is having an increasing influence on people’s daily life. For example, some users will spread the publicity of looking for the missing abducted children such as some users are encouraged to post photos of the child beggars in order to help them to be identified and rescued. Some users also spread photos or publish information of the missing abnormal family members to enhance the chance to reunite. The micro blog has become an important media to “broadcast” information from every individual user. Why is the micro blog’s influence increasing? Why do more and more people choose this media to express their own ideas of the world we live in? The answer can be easily found after the characteristics of the micro blog have been analyzed. It is easily accessible. Anybody with a computer connected to the website can develop his own micro blog. There are no troublesome procedures and high threshold for the users to enter the micro blog world. Besides being convenient, it is also speedy. Traditional media have to go through the news cycle but the micro blog is not limited because of the instantaneous medium of the website. Meanwhile, the fragmented power of each trivial individual can be accumulated to make a powerful source of information. As more people participate in the spreading of the news, thus the diversity of the news increases. Furthermore, since the users can express that they know in the micro blog freely, the micro blog is direct. With the warm-hearted users participate in the “broadcasting” and many people are strong believers in practice thus the micro power increases. The users urge that people should translate words into actions in this way more and more needy people can get practical help to tackle the problems they meet in their life. However, every coin has two sides. Although the positive influence of micro blog in a pleasant way, the negative influence can by no means be neglected. Since the users can express themselves freely, some of them many spread news randomly or even relentlessly. A typical case is the “lack of salt” rumor after the breakout of the nuclear radiation in Japan and the rumor was spread by the micro blog. Thus there should be checks to separate rumors from reality and to avoid the possible occasion on which the micro blog may be used by some criminals for malicious purposes. I am an expert from chinaproductscenter, usually analyzes all kind of industries situation, such as free blog hosting, affordable hosting plan, colocated server hosting, welcome to visit http://www.chinaproductcenter.com !

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